A brief list of need-to-know terms to make your life a little easier

Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used…


Our history has been shaped by the shape of the letters we write

A collage artwork of letters and other illustrations

As written language changed the course of human history, the evolution of printing revolutionized the spread of information. The simple fact that the Latin alphabet could be printed using a small number of discrete, repetitive symbols helped popularize moveable type, handing Europe a crucial advantage at the beginning of the…


Should we use placeholder text, and if so, when might it be appropriate?

A man sits and writes a at a typewriter, the typed paper overflows

Lorem ipsum, the placeholder text, has been around since the 15th century and functioned as a staple for designers since Letraset popularized the dummy text in the 1960s. While it serves its purpose to indicate where text might exist in an unobtrusive manner, it is not without its problems.

What…


Illustration of two people high-fiving over completed whiteboard brainstorming

The dreaded Whiteboard Challenge in the interview process can seem a daunting task to undertake. Being asked to design a solution for an unexplored problem in 30 minuets to an hour is a nearly impossible ask to accomplish if your’e trying to find the perfect solution. Luckily for us, interviewers…


The Myth of the Aha! Moment and How to Structure an Aha! Routine

The elusive Aha! moment, so desperately desired in the design process, is a misconception. Triggering the epiphany you’ve been searching for requires a lot of back-work. These sudden bursts of insight are proceeded by many hours of incremental unconscious processing followed by structured brainstorming. …


Abstract line drawing of cellist playing music

It is no mystery that many of the words used to describe the foundations of music, especially that of classical music — rhythm, form, texture, etc. share their vocabulary with visual design. Music and design, while appealing to two different senses, sound and sight, are not so different from each…


Good design requires empathy, not just a friendly nature with users.

This past year, the year of the “zoom boom”, I was on a project which involved participants across four different continents. Undoubtedly, this led to more than one communication misses. This kind of in-the-moment globalization is the new normal and will be a continuing trend in how business is conducted…

Susannah Bayliss

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